The Magazine

I've been itching to write this article for a while, and then the other day I was on a zoom meeting with a client I've been working with and we landed on hiring (and firing) as she creates and expands her new business. I immediately knew that my desire to share this information was spot on and needed to be out in the world.

Hiring and firing can be complicated, stressful and overwhelming. The hiring can be fun and exciting too. The firing can feel like letting go of a breath that you held in for a long time.

In my opinion, if you hire well, you likely won't have to fire much. But, sometimes you don't know until you know. And sometimes life evolves where you have to let people go. Both acts- hiring and firing- can be sacred if you allow them to be.

As leaders we will likely hire and fire in our lives. I believe that it is up to us to be thoughtful in our energy and our preparedness as we welcome individuals to share in the mission of our work.

Today I am sharing with you the sacred "how to" of hiring. Part two will be about the sacred "how to" of firing. Below I've included a combination of practical and energetic steps to attract + magnetize the right human into your business realm and create a beautiful relationship with your employees and contractors. And, it goes without saying, but if you work for an established company, please make sure you are following their guidelines for hiring employees.

The Practicalities of Sacred Hiring:

• Be incredibly clear about the job and job description when you share with people that you are hiring. Honestly, you can't be too clear here. Write out all of the job duties you imagine this person taking care of. (This will also help when you are creating a contract with the individual.)

• Share the job opportunity in a few different aligned places. I don't recommend fishing in all of the waters- pick which ones will work for you and where the potential employee might be looking for a job.

• Write out all of the qualities you'd like your new employee to have. Don't skimp on this part- it's the most important! You can't be overly clear here. Write out every thing you desire the employee to be, from punctuality to impeccable quality in their work. This will help you when you are in the middle of your interviews to know who really meets the qualities you are looking for and the ones you aren't.

If you have been burned by employees in the past, write out the things you weren't happy with so that you know that you aren't open to that in the future. For example, are you open to someone calling in sick once a week? Are you cool with someone showing up late to a meeting with you? If the answer is no- write out that you are not open to these sorts of things.

• Set up time in your schedule to go through the applications/resumes/letters. Create three piles for you to file the incoming applicants- ones that are a "yes," ones that are a "potential" and ones that are a for sure "no." Go ahead and write out a blanket email for the ones that are a "no" and send them as you go through applications. I feel like in today's age and time it's always nice to let people know that they are not candidates so that they can move on.

For the yes and potential applicants, and considering what kind of job you are looking to fill, you can decide how to go about the interview process. Zoom interviews are great for

online positions, in person interviews are fabulous for in person jobs.

• When interviewing potential people, show up grounded, rested and with the job description in front of you. Have a few questions written out so that you are prepared to have a helpful and enlightened conversation.

Also, sometimes we feel rushed in the hiring process. Allow yourself the grace to interview someone a couple of times if you feel inclined, so that you know this person is the right candidate.

• For potential employees, and if it's appropriate for the job description, run background checks

and call all of the person's references.

• Have a set of questions to ask the references. Speak to all of them. And, really listen to the answers. (Once I called a reference and spoke to the person's ex-boyfriend. She didn't expect me to call her references. I did. Things had not ended well for the couple. It was an awkward conversation with the ex-boyfriend and I decided not to hire the person.)

• For anyone who works for you, whether that's a contractor, a part time employee or a full

time employee,always have a contract signed by you and the potential employee. Provide

clarity, expectations and boundaries within the contract.

• For your employee to really be excited about working for you, it's always helpful for them to

be excited about your mission. The more you can offer for your employees to get pumped

up about why they work for you the better.

• Don't be afraid to use google to get help on interview questions and contract templates. There are some great examples out there.

The Energetics of Sacred Hiring:

• If you haven't in a while, get a really clear idea of your business mission. Write it out. Who do you serve? What do you do? Why is it important in the world? Why do you love what you do? Why would you want someone else to love what you do too?

• Take a moment to dream up who you desire to work for you. Close your eyes and imagine you working alongside this person. What do they do? What is their energy? What are their qualities? What do they not do? After you spend some time dreaming, grab your journal and write down everything you just felt, thought and experienced.

• When you are writing out the job description for your search for your next employee, take some time to imagine someone doing the work. What does it feel like?

• When you meet people for an interview, be as observant about the minutia as you are about everything else. Did they show up on time? What are they wearing? If you are on Zoom, what does the background behind them look like? Where did they place themselves? What are the non-verbal things they are saying?

• If all of your check boxes are ticked, but somehow this person feels like a "no" can you allow yourself to honor that answer, or do you feel like you'd like more information before deciding? (This may be the time you schedule another interview.)

• Trust your intuition throughout the process. What feels like it's not aligned? What are you tolerating because you just want to fill the job position? What feels like a breath of fresh air?

When you are bringing new energy into your business, you have the ability to expand your work in such powerful ways. Hiring gets to be a fun process of expanding you and your mission into the world. I hope this supports you in finding the next right person for your work and life!

With love,


PS. Do you receive my newsletter? I write weekly(ish) with special announcements, new offerings and links to these articles. You can receive my free meditation bundle and receive my weekly newsletters here:

I have spent the last few years in the weeds of strategy when it comes to running a business. To be honest, at some points I made it way more complicated than it needed to be. I really desired to lift my soul work off the ground, and I wanted to know the best way to do that. But, I had no idea how important my energy was in the process. I was determined and desperate for it to work out. I knew the work I was here to do on this planet was bigger than me. And, I wanted to know how.

Melding the strategy (which is housed in our divine masculine) and the energy (housed in the divine feminine) creates potent magic in your business. To be clear, divine masculine and feminine isn't about gender roles. It's about energy. Think about like yin and yang instead of male and female.

The strategy is all about the the containers that support our businesses, the way we market our message and how we show up in our day.

The energy is all about in what way we show up. What are we embodying when we show up? What does our aura look like? What is our internal motivation? Who are we being inside of our client calls or interactions?

What I’ve been taught and have learned in the years of being a soul led entrepreneur is that while the strategy behind getting things done is important, our energy has way more clout. The strategy creates a container and bouncing board for your energy.

In today’s article I want to share with you some of my favorite practices for both implementing strategy and energy in your business and leadership roles.

The Strategy:

In the past I have used a CRM platform to do my client contracts, to schedule my client and podcast appointments, and do a lot of the back end of my business. (I used Dubsado).

Now, I schedule any client calls, complimentary teas or any podcast interviews with an online scheduling platform called Acuity. I am able to create certain types of meetings inside the program. I then can create a weekly schedule that reflects my availability. For example, what works best for my current reality is to meet with clients Tuesday through Thursday in the afternoon. By having the parameters set to these hours, my clients can go into their own portal and sign up for the best times that work for them.

I also have my family's personal online calendar linked up with the Acuity program so that anytime we have an appointment for the boys, or if something is going on with the family it automatically blocks out those hours inside of Acuity.

It took me a long time to figure out what schedule worked best for me and my family. I used to try to be overly accommodating and available to everyone. I found myself burning out with that mindset.

I also am a fan of a paper calendar. While it’s extra work to have a online calendar and a paper one- the paper calendar helps me plan and see my days and months in a different way. My favorite planners are by Emily Ley.

For client contracts I have been using Hello Sign, and they are great.

Online businesses tend to require some kind of social media and email strategy to share their offerings. I am quite intuitive with my content and try not to plan too far into the future. However, I have started to play with planning my content a week or two ahead. I allow myself the freedom to create posts on the fly, but I love having a few things prepared so that I don't create content when I am rushed. My favorite app for scheduling Instagram and Facebook posts is Plann. I can pop an image into the grid (so I can see what it will look like next to the others on Instagram). I can also write my caption on my computer- which is a lot easier for me than writing on my phone.

In regards to having a marketing plan and strategy, what has worked best for me is to not get too tied up in my goals or attempting to create a year long sales plan. I recommend taking some time to figure out what works best for you when it comes to a marketing plan for your work.

For emails I use a platform called Flodesk. I started with Mailchimp and have also used Convertkit. Flodesk and Mailchimp are alot a like, and what I like about Flodesk is their “drop and go“ content features and how easy it is to have a email workflows when someone signs up to to receive my free offers.

As a business owner with important, life changing offers in the work that I do, I try to share my programs in most of my business’ social media posts and emails. My strategy is to first share some kind of energetic, life shifting content and then share what’s available to download for free or to purchase inside my business at that time.

The Energy:

While the strategy is fabulous to set a business up for success, like I said above, the energy is where it’s at. I have a few daily practices to get into the energy I desire to embody.

First, every morning, after I’ve made my morning drink (which could be coffee, matcha or hot water with lemon, depending on my mood and how happy my tummy is), I sit down in my favorite spot in the house and take 60 seconds to connect into the earth. I close my eyes, and imagine a bright, white cord connecting my root chakra into the earth. This practice grounds me and allows me to channel my message in a powerful way.

Later in the day I try to give myself 20 minutes to reconnect with myself and my body. I really like to meditate or do a hypnosis during this time, but a nice walk in nature also does the trick. I use this as my transition time from work mode to family mode. After this practice I try to focus more on my family, dinner and then winding down for the day.

At night I have a strict “no social media” rule. I try not to break it. I have app limits set on my phone that prompt me to think about whether or not I want to access my social media apps. About an hour before bed I read abundance mantras and reconnect to my current vision that I have typed out in an online journal. I also write out the things I am manifesting and my gratitude list for the day. Melding Strategy + Energy Takes Time

Melding the strategy with the energy can take some time to get organized. I recommend spending some time figuring out what best works for you and your business when it comes to how you practice each.

If things aren‘t working on either side of you work, this is your invitation to be curious about doing something different.



We require new leaders.

We want people to show us how it's done. That it can be done.

We need leaders who inspire us, believe in us, and encourage us to go to our next level.

We yearn for the coaches, the business owners, the healers, the mystics, the thought leaders and the CEO to be fully in their own power and to be bouncing places for our own divinity and magic.

We don't need to be carbon copies of them- that's not what this is about.

We desire them to commune with us so that we are inspired. We want inspiration to be lit up. We need inspiration to be brave. We desire to be inspired take our message, work and passion to great heights.

Hierarchical leadership, the kind where there is one leader who influences the masses- that is an outdated paradigm.

There is a new paradigm of leadership emerging.

This kind of leadership allows for many, many leaders at the top. Inside this paradigm, the leaders all influence each other in powerful, unique ways. Not one is like the other. Because we celebrate our differences. We relish in them.

There are no pedestals.

There is no "better than."

There is no secretly wishing each other would fail or fall.

There is no fear of missing out.

There is no popularity contest.

There is no pushing a message or agenda.

There is no convincing others to buy.

There is no overcoming objections.

There are no games and no manipulation.

The new paradigm is about sovereignty for everyone.

It's about rising together in connectedness and collectively.

It's about raising each other up, one by one, so that we all feel sovereign.

It's very clean.

​The new paradigm wants many, many people at the top. Communing. Celebrating. Honoring. Expanding.

​And here's the thing. The people that you are here to influence and to lead... They are yearning for you to be sovereign. They crave it. They want you to show them how to be sovereign too. They want you to lead yourself first. They want you to expand yourself so that they naturally want to expand themselves.

The new paradigm is about showing up as your best, grounded self, sharing your work cleanly and authentically and inviting people into your realm with integrity. Inside this paradigm, your soul people naturally want to follow you and pay you because of your sovereignty. The new paradigm creates a natural magnetism where they want to be in your realm because you have owned who you are.


Katherine Phifer









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