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letters from katherine


5 Tips to Attract Your Next Client or Employee

Many of the humans I work with are either leaders inside large corporations or they are CEOs of their own companies. And often, they are in the energy of attracting in clients/customers or employees to support their work.

We could chat for hours about the best ways to attract in the next soul mate client or employee, but today I am sharing my top five tips.

#1. Re-visit, re-evaluate and re-create the values of your work.

Why do you do what you do? What turns you on about it? What lights you up about it? Why are you doing this work? What will be that "F++k YES" quality for people to connect with your message? If you are solid in your values for why you do what you do, so will others. Clients/customers will find you easier, and employees will be more inclined to love working for your mission.

#2. Provide lots of value and don't put your eggs in one basket.

How do potential clients or employees find you? How do they know you have a service to provide or a job opportunity to share? Of course the platform choice may be completely different depending on who you are attracting (client or employee) but your soul mate people need to find you, see you and like you to want to work with you or for you.

Social media, Pinterest, blogs, newsletters and podcasts are a great way to share your skills for a potential client. Depending on what kind of job you have available, you can post to social media, LinkedIn or a job search engine. Often, a potential employee is already in your community, so don't forget to let people know you are searching for someone.

I highly recommend not using just one platform. If you are attracting in a new client and sharing your work, be sure to do so across the platforms of your choice. For example, my platforms of choice are Instagram, Pinterest, E-mail and soon will be a podcast. I know people who rock the in person networking scene. Depending on what kind of employee I am searching for I might use LinkedIn or Facebook.

#3. Clean up your energetics.

I believe that energetic frequency plays a huge role when it comes to the people who work with you or for you. If you are murky in your energy because you aren't sure what you want, or you've been burned in the past but you don't know how to not get burned again, your energy will dictate how things will go.

Affirm what you are available for and not available for. Write it down. Be as clear as you can possibly be. While you are at it, make sure you are clear on your boundaries and policies too.

#4. Have a solid step system for how people can work with you and for you.

There is no such thing as being too clear, and I believe it helps to have a system in place for how people go about working with you or for you. How do they apply? How do they let you know they are interested in working with you or for you? How do they pay you? How do you pay them? What contracts need to be signed? What are you expectations?

Have a clear onboarding system, a detailed contract and an easy way for the person to be a part of your world.

#5. Be impeccable with your word.

If part of your business model is to conduct conversations in your Facebook or Instagram direct messages, make sure you respond to every message from a potential or current client. Even if you feel like the client might not be fully ready for your work right now, they might some day, and if you have ignored them in your DMs, they likely won't invest a dollar in your offers in the future.

This is huge pet peeve of mine. To be clear, I am not talking about the spammy messages where you know someone is selling something and you could care less, I am talking about potential clients, customers or employees. People buy from people. People buy into people's missions. And, if you are ignoring their messages, they won't feel seen or heard.

If the DMs overwhelm you, turn them off. You don't have to use Facebook or Instagram DMs as part of your business model. And, if you are overwhelmed with messages, but you want to use the DMs and you want some structure to how you use them, either hire someone to respond daily to your messages, or have a blanket statement that you use to send potential clients/customers to your website or to email you.

People are watching you. They want to validate their reason for buying into your values. If you don't give them clear boundaries around how to communicate with you, or you are ignoring them because you are overwhelmed, you are leaving money on the table. I guarantee it.

#6. Bonus! Be super solid with yourself, your values, your mission and what you desire.

It can be hard to be fully solid in all of the above, but I believe when you are there is less opportunity for things to get muddled. Plus, anything you decide now can be changed later. It's not all written in stone, as my mama likes to say.

When you are solid within yourself about your values, systems and boundaries, people have less of an opportunity to get caught up in the unknown. There's less opportunity for murkiness and more space for the right people to find you and be soul mate clients or employees.

So which one of these is aligning the most with you right now?

Until next time, be amazing and do fabulous things.

Love, Katherine

PS. If you'd love to have articles like this sent directly to your email inbox, you can subscribe to my love letters HERE.


Katherine Phifer









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